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Lesson 26:

Develop Your One Big Sticky Idea

One Big Sticky Idea

Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has…
Margaret Mead


  • What do you think is the key theme of your NGO’s work in the UN context? (This may differ from local presentations of your NGOs work.)
  • How do you think you might be able to succinctly, convey that in a “sticky” way?
    —The way it is conveyed?
    —An “idea whose time has come”?
    —A counter-intuitive story from the field?
    —Innovative outreach methods consistent with your OBSI?

Recommended Reading:

Made to Stick: Why Some Ideas Survive and Others Die
The Tipping Point: How Little Things Can Make a Big Difference
Power and Persuasion: How to Command Success in Business and Your Personal Life

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